Brand Guide - in progress


These guidelines describe the visual and verbal elements that represent Freshie's corporate identity. This includes our name, logo and other elements such as colors, and type.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.

These guidelines reflect Freshie's brand, including the logo, name, colors and identifying elements, which are valuable company assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of Freshie's name and marks.

Logo Guidelines

Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the icon pieces and our company name – they have a fixed relationship that should never be changed in any way.

Please use reverse logos for darker backgrounds and give plenty of space around the logo.

Please don’t alter the logo in any way.

Click here to get the logo files in .jpg and .png format inside a .zip file.

Brand Typography

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all design.

We have selected Montserrat, which are clean, easy to read and professional for Freshies's communications, as the primary corporate typefaces.

Brand Colors

Freshies has four official colors: Everglade, Fern, Alabaster, and Carrot Orange.

Included with these colors are also the use of black and white.

Use them as the dominant color palette for all internal and external visual presentations of the company.

WEB: #1E5129
CMYK: 85 | 41 | 98 | 43
RGB: 30 | 81 | 41
Pantone: 357 C

WEB: #68AF67
CMYK: 63 | 10 | 78 | 0
RGB: 104 | 175 | 103
Pantone: 360 U

CMYK: 4 | 5 | 7 | 0
RGB: 241 | 236 | 230
Pantone: 9285 U

Carrot Orange
WEB: #F26830
CMYK: 0 | 74 | 91 | 0
RGB: 242 | 104 | 48
Pantone: 021 U

Contact and Support Information

About These Guidelines

If any information is unclear about these guides or the Freshies brand please reach out to us for clarification. In addition to these brand guides we are happy to provide official brand elements as we deem fit for accurate brand representation.


Brand Guidelines created by:

The BARK Firm